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Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results by Kristján Már Hauksson, Anne F. Kennedy

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11. Netherlands

The Netherlands is one of the smaller markets in Europe when you look at it from a population standpoint only. However, with nearly 17 million people, it is still close in size to all of Scandinavia combined, and has a very lively Internet market. The Netherlands has a long history of international exploration and trade, and is home to multinational giants, such as Ahold and Philips. This global enthusiasm is expressed online as well. In 2010, nearly 89 percent—or 14 million people—of the Dutch nation was online. This means the Netherlands ranks seventh-highest in the world insofar as Internet penetration is concerned.

Profile of the Netherlands Online

The potential for marketing through search in the Netherlands is big. Not ...

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