March 2012
Intermediate to advanced
312 pages
8h 47m
English
book
Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results
by Anne F. Kennedy, Kristján Már Hauksson
Content preview from Global Search Engine Marketing: Fine-Tuning Your International Search Engine ResultsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial
Index
A
access, Internet, 80, 129. See also Internet
Brazil, 201
India, 114
Netherlands, 144
accounts, Scandinavian AdNetworks, 135
addresses
ccTLDs, 20
IP, 99
ADMA (Asia Digital Marketing Association), 36
AdMob, Google, 103
adoption rates, Russia, 64
ads
Asia-Pacific online spending, 36
Finland, 129
formatting, 58
PPC. See PPC (pay-per-click)
Singapore, 247
translations, 23
advertising. See also marketing; PPC (pay-per-click)
Brazil, 204
France, 157
Italy, 179
Mexico, 236
PPC, 19
South Korea, 109
Spain, 168
Advertising Expenditure Forecasts, 190
AdWords, 23-24, 58, 61. See also Google
Brazil, 204
France, 156
Germany, 96
India, 123
Italy, 179
MENA, 262