Index

A

access, Internet, 80, 129. See also Internet

Brazil, 201

India, 114

Netherlands, 144

accounts, Scandinavian AdNetworks, 135

addresses

ccTLDs, 20

IP, 99

ADMA (Asia Digital Marketing Association), 36

AdMob, Google, 103

adoption rates, Russia, 64

ads

Asia-Pacific online spending, 36

China, 41-42

Finland, 129

formatting, 58

PPC. See PPC (pay-per-click)

Russia, 70-72

Singapore, 247

translations, 23

advertising. See also marketing; PPC (pay-per-click)

Brazil, 204

France, 157

India, 122-123

Italy, 179

MENA, 262-264

Mexico, 236

Netherlands, 149-151

PPC, 19

South Korea, 109

Spain, 168

Advertising Expenditure Forecasts, 190

AdWords, 23-24, 58, 61. See also Google

Brazil, 204

France, 156

Germany, 96

India, 123

Italy, 179

MENA, 262

Russia, 70-72 ...

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