Acknowledgments

First, we must thank our families for their endless patience, especially Kristján’s lovely wife, Guðbjörg Magnúsdóttir, and all our children (and grandchildren!) for their endless patience, and our past and present coworkers who have been supporting us with material, insights, and not least, time away to work on it.

We have been blessed with a great team at Pearson to help launch this first book on global search marketing, starting with our editor Rick Kughen, whom we thank for his patience, persistence, and continued faith in our project. We also want to make a BIG thanks to Chris Sherman, who not only was the technical editor of this book, but also has been instrumental in each of our careers, the great line of work that is ...

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