March 2012
Intermediate to advanced
312 pages
8h 47m
English
book
Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results
by Anne F. Kennedy, Kristján Már Hauksson
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Contents at a Glance
1 Can You Afford Not to Think Globally?
2 Common Territory: Search Marketing Without Borders
3 China, Hong Kong, and Taiwan
17 South America: Spanish-Speaking Markets
20 Middle Eastern and North African Countries
B Google Countries and Domains
Online Appendix C Internet and Search Engine Usage by Country