About the Author

Marcus Goncalves, Ed.D., Ph.D.

Marcus Goncalves is an international business researcher focusing most of his research on international entrepreneurship and MNEs internationalization modes of entry, particularly Lusophone-African and frontier markets’ internationalization strategies. He is also an international management consultant with more than 30 years of experience in the United States, Latin America, Europe, the Middle East, and Asia. He holds a doctorate in Educational Leadership from Boston University and a Ph.D. in Business from the University of Saint Joseph, Macao, China S.A.R. He has more than 45 books published in the United States, many translated into Portuguese, German, Chinese, Korean, Japanese, and Spanish. He ...

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