Chapter 5
Communications
Less noise, more understanding
‘Many people communicate, few people connect’118
We live in an age of hyper-communication. Never has it been so easy for people to communicate with each other: the cost, speed and accessibility of communications today is beyond the dreams not just of our grandparents, but even of our parents.
And yet, global teams consistently see communications as one of their greatest challenges. So how can communications be so difficult in the golden age of communication?
In practice, global teams do not see the problem as being about communicating: they see it as one of understanding. We may communicate more than ever, but we understand as little as ever. Better communications does not always lead ...
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