CHAPTER 14

Rethinking Global Trade Strategies in the Digital Era

Success today requires the agility and drive to constantly rethink, reinvigorate, react and reinvent.

—Bill Gates

Developing global strategies in the digital era is much more demanding due mainly to exponential digital technologies that have contributed to the creation of new products, services, and business models at an accelerating rate. Moreover, competition is no longer limited to traditional boundaries as new competitors from other industries enter the field. In fact, there are new realities driving competition including potential collaboration with competitors. For example, Tesla entered the automobile industry by manufacturing electric cars and investing in battery technologies. ...

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