CHAPTER 3

Culture in the Contemporary World

Convergence, Divergence, and Cultural Mélange

Convergence

In an interconnected world, consumer goods, labor, capital, people, technology, and more importantly ideas travel across borders much faster and easier than ever. The large multinational corporations capitalize on their substantial power to overcome institutional and legal barriers of nation-states. Across the planet, consumers tend to watch the same television programs, listen to the pop music, consume common global brand products and services, and wear the same or similar clothes [1, 2]. The computerized networks facilitate the fast or free movement of information across national boundaries and surmount the limits of geography, language, and ...

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