Surge in the Global Middle Class and the Shift of Consumption From West to East
Behind the economic performance of the developed countries, their significant consumers’ markets are sizeable middle classes. The middle-class citizens usually enjoy a decent level of financial security, and as a result, they conduct a comfortable life marked by access to stable housing, decent health care and educational opportunities, reasonable retirement, and discretionary income that can be spent on vacation and leisure pursuits [1]. The middle class is an ambiguous social classification and may involve different meanings across the world, but we may simply suggest that the middle-class citizens are those who can have a relatively ...
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