A Consumer’s Alternative to the Global Market?
Shelly Daly
Introduction
By now, most people worldwide have become familiar with the heart-felt marketing campaigns that urge us to support neighborhood shops, producers, and service providers and the lure is to pull consumers back from the global market and into the smaller local realm. Politicians have won and lost office based on their ability to support and reinforce their local economy and business councils and entrepreneurship programs are thriving in universities and cities. However, consumers are finding large international brands of clothing in these neighborhood shops and exotic nonindigenous produce in markets and they are beginning to wonder what it means to buy “local” ...
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