Chapter 10

Some Leads and their Limits

How can the system be brought back to its senses? Through the wallet, in the opinion of some. Economists who are beginning to add up the total costs of obesity have noted a major flaw in the system: those who make a fortune out of the obesity market (chiefly the agri-food industry) are not the same as those who pay the price for it. Common sense suggests that it's only fair for the food industry to stump up for the social costs it begets, a principle that could do wonders for greater corporate responsibility.

I will, if you will

Pressure groups in Britain have been successful in lobbying the government to commission reports on, for example, the total cost of each calorie transported, and to privilege local ...

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