CHAPTER 4

THE WORST FIVE EXCUSES

So what is holding you back and why haven’t you started? Sometimes those who procrastinate have the best of intentions, but saying you will do it – but not today – is almost as bad as pretending you don’t want to do it in the first place. Procrastination leads to the death of ideas; only action sets you free.

Having talked to a number of people and analysed what common ideas hold people back the most, I quickly discovered that there are five top excuses people tend to use; five excuses that repeatedly prevent people from taking action. Let’s go through them and explore their validity.

Excuse 1: I Need a Lot of Money to Start a Business

This is the most common excuse, and the most common misconception.

I often ...

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