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Go Do!: For People Who Have Always Wanted to Start a Business by Jeremy Harbour

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CHAPTER 10

A COMPELLING OFFER

The Ingredients of a Compelling Offer

A compelling offer is marketing come good; it’s when the sales techniques and promotional material you’ve designed come together to make a package that interests customers. In order to make a compelling offer you need to make sure you have all the correct ingredients. Here is a list of the must-haves in any sales pitch, whether it be a sales letter, video or personal presentation.

1. Hook/headline/elevator pitch

2. Lead in

3. Features and benefits

4. Testimonials

5. Scarcity

6. Risk reversal

7. Call to action

8. PS/summary

1. Hook/headline/elevator pitch – This is where you have to grab your prospects’ attention and build interest and curiosity.

2. Lead in – There ...

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