CHAPTER 10
A COMPELLING OFFER
The Ingredients of a Compelling Offer
A compelling offer is marketing come good; it’s when the sales techniques and promotional material you’ve designed come together to make a package that interests customers. In order to make a compelling offer you need to make sure you have all the correct ingredients. Here is a list of the must-haves in any sales pitch, whether it be a sales letter, video or personal presentation.
1. Hook/headline/elevator pitch
2. Lead in
3. Features and benefits
4. Testimonials
5. Scarcity
6. Risk reversal
7. Call to action
8. PS/summary
1. Hook/headline/elevator pitch – This is where you have to grab your prospects’ attention and build interest and curiosity.
2. Lead in – There ...
