C H A P T E R 16
Strategic Thinking and the Evolution of Information Systems
Top-level strategic thinking governs information technology decisions. In this chapter, you’ll learn about a medium-sized business that is striving to improve its bottom line. An organization’s strategy and finance, naturally, are closely related. The chapter will gradually take you through various business situations to demonstrate top management’s strategic thinking.
The main text in this chapter focuses on the company’s business strategy, depicted through SWOT (strengths, weaknesses, opportunities, and threats) tables. In addition, notes appearing throughout the text indicate how this evolving business strategy affects the company’s IT systems.
Understanding ...
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