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Going for Growth: How to grow your business on a budget by Emma Jones

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Productise

Take your product, service or skill and put it in a box. Customers will buy your product and pay a higher amount for the original item, i.e. you!

In 2009 I went on a business road trip of the UK and met an entrepreneur who was making high style dresses. Her issue, she explained, was that one dress took eight to ten hours to make and she was struggling to keep up with demand whilst holding down a day job. The solution? She decided to make kits, putting base materials for the dress in a box with DIY instructions. I thought this was inspired. It took only 30 minutes to put a box together so you could make and sell 20 kits in the time it would take to make one dress. In doing so, you are offering the customer an experience and the pleasure ...

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