Chapter 6: Test and Measure

“Every one of these responsive products we’ve rolled out have performed better than the previous products. We’re actually very happy with it.”

—BILL SCOTT, PayPal (http://bkaprt.com/gr/01-52/)

BY NOW, the benefits of a One Web philosophy for responsive design should be clear. Adopting design and development practices that embrace the fluid and flexible nature of the web allows us to avoid making device-specific decisions that add time, cost, and complexity when creating and maintaining the site.

Does that unified approach extend to research, testing, and analytics methods? If only it could be so simple.

In the broadest possible sense, ...

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