Chapter 2: Plan Your Approach

“Stripping everything down to enable a simple and effective smartphone or tablet experience involves a level of strategic planning which many companies have not yet been able to master.”

—ECONSULTANCY (IN ASSOCIATION WITH ADOBE), “Finding the Path to Mobile Maturity” (, PDF)

WHAT’S DIFFERENT ABOUT planning a responsive project? In one sense: nothing. Responsive design is just web design, and the principles and processes we’ve developed over the past two decades still apply.

In another sense, responsive projects are completely different—but not because they use fluid grids and media queries. Responsive projects aren’t ...

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