In a large industry that is slowly getting smaller, leaders of incumbent firms can defy the moribund industry by taking market share away from less nimble rivals. An important way to do that is to understand the broad trends driving the change in the industry and tack the company so that those powerful winds are pushing the company forward rather than holding it back. This comes to mind in considering the consumer electronics industry in which consumers purchased electronics through retail stores and online. Lessons for leaders include
Build on your strengths: ...
