With the rise of social media and digital advertising, the newspaper industry was in decline in 2019, and Covid-19 accelerated the decline. Sadly, for newspapers that had not built a substantial online subscription base, severe cost cutting was not expected to offset the plunge in advertising revenue from small- and medium-sized enterprises whose revenues were reduced by social distancing. Without a significant infusion of additional capital, most traditional newspapers would not be able to accelerate their online subscriptions enough to become sustainable. Simply ...
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