
(Ray)
Job:03-10619 Title:RP-Good Desingn
(P) 175# Dtp 95 Pg:26
001-061_10619.indd 26001-061_10619.indd 26 3/16/09 2:05:26 PM3/16/09 2:05:26 PM
26 good design
Kit Hinrichs is the legendary spirit and leader behind Pentagram’s San
Francisco offi ce. He is a familiar, avuncular presence at design gatherings
all over the world. Hinrichs’ success has never gone to his head, even if
many keep trying to foist him onto a pedestal. His intelligence, talent,
and accomplishments are matched only by his kindness, generosity, and
approachability. He knows people call him Santa Kit, not only for his well-
groomed white beard and embraceable stature, but because ...