
(Ray)
Job:03-10619 Title:RP-Good Desingn
(P) 175# Dtp 95 Pg:38
001-061_10619.indd 38001-061_10619.indd 38 3/16/09 2:08:15 PM3/16/09 2:08:15 PM
38 good design
Atsuki Kikuchi and Toshihiro Saito founded Tokyo’s renowned Blue-
mark, a branding and web design fi rm. Talk about precocious: Kikuchi
was still studying at Musashino Art University when he started his fi rst
design venture, Neo Standard Graphics. From 1997 to 1998, he co-
managed the alternative art space, Studio Shokudo, before cofounding
Bluemark in 2000. Bluemark is a virtuoso talent across a broad range
of disciplines, including housewares, fabrics, corporate identity, print
graphics, and ...