
(Ray)
Job:03-10619 Title:RP-Good Desingn
(P) 175# Dtp 95 Pg:148
134-155_10619.indd 148134-155_10619.indd 148 3/17/09 2:48:30 PM3/17/09 2:48:30 PM
148 good design
Rodrigo Cordova of Mexico City is internationally recognized for his
work on such famous brands as Nestlé, Bacardi, Colgate, and Pepsi, among
many others. He arose from the fi rst generation of graphic designers at La
Salle University in Mexico City. Midway through his second decade as a
professional, Cordova has gained the experience that gives him a degree
of objectivity and perspective on what works—and what doesn’t—when
it comes to international design standards. Yet his relative vintage ...