
(Ray)
Job:03-10619 Title:RP-Good Desingn
(P) 175# Dtp 95 Pg:156
156-173_10619.indd 156156-173_10619.indd 156 3/17/09 5:23:31 PM3/17/09 5:23:31 PM
156 good design
Joel Nakamura
Without the gestalt of the actual wine bottle, it’s
hard to tell it is a wine product. I don’t like how
similar it looks to products my kids consume—the
size, shape, and color. If this is for adults, it just
seems wrong. Are we to drink wine with a straw?
e typography is all over the place—big circus
letters and a logo script. e product has no real
identity. It’s not doing anything for me.
Design Autopsy:
TETRA PAK
Michael Hodgson, Ph.D
“Is this good design?” e answer ...