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Google Adwords That Work by Jon Smith

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Target audiences

Languages: This is simply a way to tell Google which language/s your ads are written in and therefore who best to serve them to. It really is a waste of time to have a campaign entirely in English and then select Russian even if you are selling Russian products or products that are of interest to Russian speakers. Use Locations to determine which country the ad is served to; Languages is for languages.

Locations: This is the country in which your potential customer lives. Now, I’m guessing most of you reading this book will want to choose the UK as a geographic location to begin with, so in this case your ad will be shown to users who search www.google.co.uk. If you added Spain as a location, then the ad would also be served ...

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