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Google Adwords That Work by Jon Smith

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Keep them informed

Even after perfecting your order pipeline, there are some delays that you simply cannot eradicate and the main culprit is when the website is trying to confirm with your bank that the customer’s card details are legitimate. Although you cannot speed this process up, you can let your consumers know what is going on. Even if it is as simple as showing a sand timer or a message, make it clear that the site is still working and it’s just looking for information from another source.

Likewise it is probably worth your while to offer a phone number and a fax number for people wanting to leave their credit card details. Although the fear has gone from most web users about the safety of their card details, there still exist some users ...

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