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Google AdWords™: Part 2

Book Description

Advertising on the Google Display Network is a complex undertaking. There are many different approaches and options for targeting your campaign, and different strategies for optimizing it. In this course, you will learn how to optimize Google AdWords campaigns. Google AdWords® will teach you how to create ad campaigns for the Google Display Network; configure location, language, and schedule for campaigns; optimize contextual and placement targeting; plan and create an ad campaign for YouTube; optimize landing page quality; and analyze and optimize Display Network campaigns.