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Google AdWords™: Part 2 by Robert Carver

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ACTIVITY 3-2: Researching Keywords with the Display Planner Tool

Before You Begin

You should be logged into your AdWords account and have the Ad Group: BBQ Catering page open with the Display Network tab selected.

Scenario

You are continuing your research on how to improve your Display Network campaign. Now you want to find the best keywords for contextual targeting on the Google display network. In this activity, you will use Google's Display Planner tool to identify ad groups and keyword sets that you can use for your campaign.

  1. Analyze keywords.
    1. On the menu, select Tools→Display Planner.
    2. On the Display Planner page, in the Get ideas and estimates area, in the box under Your customers are interested in, type wedding, wedding ...

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