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Google AdWords™: Part 2 by Robert Carver

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ACTIVITY 4-1: Reviewing YouTube Advertising Options

Before You Begin

You should be logged into your AdWords account on the Campaigns: BBQ Catering page.

Scenario

You want to understand more about the types of advertising you can do on YouTube before you target YouTube with your ads. In this activity, you will review the types of ads that can be displayed on YouTube as well as YouTube channels.

  1. Review types of advertising on YouTube.
    Note: In this activity, your instructor will lead you in browsing, searching, and reviewing videos on YouTube to see the types of advertisements available. Open the YouTube site and follow along.
    1. In Internet Explorer, select the New Tab tab to open a blank tab.
    2. In Internet Explorer, in the address ...

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