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Google AdWords™: Part 2 by Robert Carver

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ACTIVITY 2-2: Configuring Ad Schedules

Before You Begin

You should be logged into AdWords on the Campaign: BBQ Catering page with the Settings sub-tab open.

Scenario

Your restaurant's delivery service operates for lunch and dinner.  The delivery service starts taking orders at 11:00 am for lunch and calls come in between 11:30 am and 12:45 pm.  Lunch orders taper off around 1:30 pm.  Dinner can be ordered any time throughout the afternoon and evening, but calls are most frequent between 4:00 pm and 7:30 pm, with some calls coming in between 7:30 pm and 9:00 pm when dinner delivery service ends. You want to schedule your ads to appear at times when people will be hungry.

The catering business gets orders from businesses during the week for ...

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