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Google AdWords™: Part 2 by Robert Carver

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ACTIVITY 3-3: Configuring Placements

Before You Begin

You should be logged into your AdWords account and be on the Campaign: BBQ Catering page.

Scenario

The next thing you want to do is configure targeted placements for your ads. In this activity, you will use the Display Network tab and Google's Placement tool to identify and configure placements for your ad groups.

  1. Configure placements from the ad group screen.
    1. In AdWords, on the Campaign: BBQ Catering page, select the Ad groups sub-tab, then, in the table, select the Wedding planner ad group.
      Note: Remember, if you had to substitute a different ad group for one listed in the steps in the previous activity, use the group you selected whenever the one you replaced is referenced. ...

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