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Google AdWords™: Part 2 by Robert Carver

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ACTIVITY 5-2: Optimizing Landing Pages for Conversions

Before You Begin

You should be logged into AdWords on one tab of Internet Explorer, and have sample website pages open in other tabs.

Scenario

Now that you've reviewed the landing pages and made some decisions based on Google policy requirements and AdWords optimization best practices, you need to make sure the pages are primed to convert clicks to sales. You've gotten your web and marketing team together to discuss options for improving the landing pages, things you might include, and resources you might use. You know that your restaurant has customer testimonials posted near the door and you already send coupons to customers who sign up for your monthly email message. 

The owner has ...

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