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Google AdWords™: Part 2 by Robert Carver

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ACTIVITY 6-2: Optimizing Campaigns

Before You Begin

You should be logged into AdWords with the Campaigns: BBQ Catering page open.

Scenario

Now you want to apply what you've learned from your analysis and make some changes to your campaign to optimize it. In this activity, you will optimize your campaign configuration based on your analysis.

  1. Create ad group-level exclusions.
    1. In AdWords, under the BBQ Catering campaign, select the Wedding Catering to open the Ad group: Wedding Catering page.
    2. Select the Display Network sub-tab, and verify that the Placements tab is selected.
    3. Scroll to the bottom of the page, expand + EXCLUSIONS.
    4. Under Ad group exclusions, select Add ad group exclusions→Placements.
    5. In the box under Enter one ...

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