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Google AdWords™: Part 2 by Robert Carver

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Guidelines for Creating YouTube Ads

Checklist: All guidelines for this lesson are also available as checklists from the Checklist tile on the LogicalCHOICE Course screen.
YouTube is a video sharing site, and the videos range in quality from theatrical trailers to low-budget home-made content. Perhaps more than with any other site, the content on the site competes with your ads for user focus and attention. To get the best results from your YouTube campaign and create the best possible ads within your budget, follow these guidelines:
  • For video ads in general:
    • Use a clear call to action in the opening image. Use rich, sharp colors in your opening image to entice people to play the video. Include some brief text to describe your product or ...

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