You can use many dimensions to break out, view, and analyze the data collected from your AdWords campaign. The table following describes popular dimensions and how you might use them to gain insights into your campaign.
|Dimension||Description||How to Use It|
|Search Terms||Shows the exact word or set of words typed in the search box that matched one of your keywords. It also shows the type of match (broad, phrase, or exact). For example, it may show the search "bbq cook offs" showed an ad for a barbecue delivery restaurant.||Shows you how people are triggering your keywords on the Search Network. You can use this information to find popular search phrases and potentially add them as keywords. ...|