O'Reilly logo

Google AdWords™: Part 2 by Robert Carver

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Popular Dimensions for Analyzing AdWords Campaigns

You can use many dimensions to break out, view, and analyze the data collected from your AdWords campaign. The table following describes popular dimensions and how you might use them to gain insights into your campaign.

Dimension Description How to Use It
Search Terms Shows the exact word or set of words typed in the search box that matched one of your keywords. It also shows the type of match (broad, phrase, or exact). For example, it may show the search "bbq cook offs" showed an ad for a barbecue delivery restaurant. Shows you how people are triggering your keywords on the Search Network. You can use this information to find popular search phrases and potentially add them as keywords. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required