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Google AdWords™: Part 2 by Robert Carver

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Campaign Settings

When you create an AdWords campaign, you must configure several campaigns settings, described in the following table.

Configuration Setting Description
Campaign name

Provide a descriptive name for your campaign. This is how you will identify the campaign in the AdWords interface.

Campaign type

Select a standard or all features campaign depending on your needs.

Networks
Choose the networks on which the campaign will run. You have the following options:
  • Google Search Network: Select this to have ads appear on search engine results pages (SERPs). The Google Search Network includes Google Search, Shopping, Maps, Images, and Groups.
  • Search partners: These are search sites that partner with Google, such as ...

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