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Google AdWords™: Part 2 by Robert Carver

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Advanced Settings

In an All features campaign, you have the option of configuring advanced campaign settings. Advanced settings are available on the Settings tab for the campaign, under Ad extensions in the Advanced settings section. The following table provides a brief overview of the advanced settings you can configure.

Setting Description
Schedule: Start date, end data, ad scheduling Allows you to specify a start and end date for your campaign, and schedule ads to run only at specific times during the day.
Ad delivery: Ad rotation, frequency capping If you have multiple ads, you can configure AdWords to show successful ads more frequently, or show all ads evenly. When configuring ad delivery, you can:
  • Optimize for clicks to ...

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