O'Reilly logo

Google AdWords™: Part 2 by Robert Carver

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Advanced Location Options

Advanced location options allow you to further refine who sees your ads once you have defined the locations that you're targeting and excluding. Advanced location options can help you reduce invalid clicks by including or excluding people based on where they are located or locations they are searching for information about. You can access advanced location options on the Settings tab for an All features campaign at the bottom of the Locations section by expanding the Location options (advanced) section. You can select the following options.
Note: In the examples listed in the table, remember for ads to display, proper keyword matches have to occur.
Type Option Use To
Target

Select one of the following:

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required