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Google AdWords™: Part 2 by Robert Carver

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Ad Gallery Ad Formats

You can create the following types of ads with the Ad Gallery.
Ad Format Ad Sub Types Description
Dynamic ads
  • Dynamic product ads - image.
  • Dynamic product ads - text.
Dynamic ads, also called dynamic product ads, work with a Google Merchant Center account to access inventory data such as text descriptions and product images for use in dynamic ads. Updates to your product inventory are reflected in the ads, and ads can be contextualized to show different products or calls to action based on nearby page content, or different languages based on user location.
Engagement ads
  • Hover-to-play ad.
  • One video lightbox.
  • Three video lightbox.
Engagement ads play a video after users interact with the ad image for ...

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