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Google Analytics Integrations by Daniel Waisberg

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Email Data Integration

This chapter was contributed by Jim Gianoglio, Senior Digital Analyst at LunaMetrics. Jim works with implementation, analysis, and training of Google Analytics and Google Tag Manager. Before focusing on analytics, he led the SEO campaigns of Fortune 500 companies in the insurance, retail, and CPG industries. Jim has biked from Pittsburgh to Washington, D.C. in 41 hours, roasts coffee beans, and has done voiceovers for TV commercials.

It has always been a relatively simple task to track email campaign results in Google Analytics, as long as you include campaign parameters on your email link (as discussed in Chapter 1, “Implementation ...

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