Google Analytics Integrations

Index

A

A/B testing, 149

ending tests, 155–156

no significant difference, 156

Optimizely, 149–154

variations, advanced segmentation and, 151–154

ABC framework, 48–50

Accounts report (AdWords), 37

acquisition channels, 135–137

custom groups, 136–137

Direct groups, 135

Display groups, 136

Organic Search, 135

Paid Search groups, 136

Referral groups, 135

reports

custom campaign data, 137

overview, 136

Social groups, 135

Acquisition Device report, 126–127

ad groups, 36

AdSense

access levels, 58

Content Grouping, 65–67

dashboard, 69–70

acquisition, 72

behavior, 72

demographics, 71–72

performance trends, 71

data discrepancies, 61–62

data management, ...