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Google Analytics Integrations by Daniel Waisberg

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Index

A

A/B testing, 149

ending tests, 155156

no significant difference, 156

Optimizely, 149154

variations, advanced segmentation and, 151154

ABC framework, 4850

Accounts report (AdWords), 37

acquisition channels, 135137

custom groups, 136137

Direct groups, 135

Display groups, 136

Organic Search, 135

Paid Search groups, 136

Referral groups, 135

reports

custom campaign data, 137

overview, 136

Social groups, 135

Acquisition Device report, 126127

ad groups, 36

AdSense

access levels, 58

Content Grouping, 6567

dashboard, 6970

acquisition, 72

behavior, 72

demographics, 7172

performance trends, 71

data discrepancies, 6162

data management, ...

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