As analytics applications go, Google Analytics is probably the easiest (or at least one of the easiest) available in the market today. But don't let the simplicity of Google Analytics fool you. There's a lot of power to harness using Google Analytics, if you know how.
Before you can harness anything, though, you need to have a solid place to stand. That's what we're going to provide for you in this part of the book, from an application standpoint. In the chapters that follow, you'll learn why you want to use Google Analytics, and how to set up an account and install the tracking code. We'll also include some basics about navigating Google Analytics to help you move around as we dig deeper and deeper into the capabilities of Google Analytics in coming chapters.
If you're an advanced Google Analytics user, this part of the book will probably all be review for you. Feel free to skip ahead (or even just to skip around and skim through what's in these chapters for a refresher). Those who are new to Google Analytics probably need this information and should keep reading.