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Google Analytics™ Third Edition by Mary E. Tyler, Joe Teixeira, Jerri L. Ledford

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Part III. Advanced Implementation

Getting started with Google Analytics is easy enough. Just create an account and paste a bit of code into your web-site code. But there's so much more to Google Analytics than just the basics.

This part of the book walks you through some of the more advanced implementation of Google Analytics. For example, did you know that you can customize dashboards for specific needs? Or that you can set up goals, filters, and funnels for your web site to help you track how your visitors move through your site?

You can. You can also connect your AdWords account to your Google Analytics account, and there are numerous ways you can hack Google Analytics to further customize it to meet your needs. This is the part of the book where we show you how to do all of that.

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