Beneficial to scholars and students in the fields of media and communication, politics and technology, this book outlines the significant role of search engines in general and Google in particular in widening the digital divide between individuals, organisations and states. It uses innovative methods and research approaches to assess and illustrate the digital divide by comparing the popular search queries in Google and Yahoo in different countries as well as analysing the various biases in Google News and Google Earth. The different studies developed and presented in this book provide various indications of the increasing customisation and popularisation mechanisms employed by popular search engines, which together with “organising the world’s information inevitably also intensify information inequalities and reinforce commercial and US-centric priorities and agendas.
Develops an extensive historical investigation of information, power and the digital divide
Provides new social and political perspectives to understand search engines in general and Google in particular
Suggests original methods to study and assess the digital divide as well as the extent of commercialisation and Americanisation worldwide