Would you tell me, please, which way I ought to go from here?
That depends a good deal on where you want to get to, said the Cat.
I don’t much care where—said Alice.
Then it doesn’t matter which way you go, said the Cat.
—Alice’s Adventures in Wonderland, Lewis Carroll
In this chapter, we are going to zoom in on some of the best and most potentially transformative source of data in the world, namely, website analytics (also known as on-site analytics), and learn how to present the date in a report.
The Value of Website Analytics
The majority of businesses ...
