9. Growing an Audience

The question I’m asked more than any other question is how did I get such a big following on Twitter (and then Google+). Most times, people ask this question expecting some kind of software involvement, or some tool, or some formula. The best I can offer is a kind of formula:

Share interesting and useful information.

Share information that’s more about your audience than it is about you.

Share more about other people than you share about yourself.

Promote others more than you promote yourself.

Comment as often as you can on other people’s posts.

Comment as often as you can on people’s comments on your posts.

If you stop reading now, you’d know what I know about growing an audience. Only, I owe lots of words ...

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