We’ve covered a lot in this book. I’ve tried not to talk too specifically about the features and technology aspects of Google+ because the tools are still evolving and because they aren’t the most interesting part of using the platform. What scares most people about a new social network such as Google+ is learning how to click everything that needs to be clicked and how to avoid doing something embarrassing. Though those are important parts of the learning process, what we have talked about in this book focuses more on the business opportunities inherent in using Google+ as part of your outpost strategy for your digital channel.
This chapter sums up some potential next steps, in case you’ve mostly been reading along and haven’t ...
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