Google+ Hangouts™ for Business: How to Use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time

Book Description

Google+ Hangouts™ can help you build brands, shorten sales cycles, improve customer service, train staff, align employees behind strategy, and a whole lot more. You name it, someone’s doing it successfully with Hangouts. You can, too—and Google+ Hangouts for Business will show you how. David Amerland completely demystifies Hangouts: the hands-on tools, best-practice techniques, opportunities, even the etiquette. Amerland reveals exactly how to profit from Hangouts, even if you have absolutely no video or business social networking experience. You’ll discover why Hangouts isn't “just another” video or conferencing technology—and why the difference makes it so valuable to your business. Then, Amerland shows you how to:

  • Master the unique dynamics of real-time marketing (and avoid the pitfalls)

  • Confidently run a smooth, professional Hangout, stay in control, and handle the unexpected

  • Rebroadcast your Hangouts to everyone (or just the people you choose)

  • Use Hangouts even if you don't use the Google+ social network

  • Plan Hangouts that build trust, consumer engagement, and brand equity

  • Connect at a deeper personal level, and establish an online identity that reflects who you really are

  • Do it all at low cost—or maybe no cost at all

  • Whatever your business, this quick and easy guide will help you build powerful new connections within your company, with your best customers and prospects—with everyone you need to reach.

    Table of Contents

    1. About This eBook
    2. Title Page
    3. Copyright Page
    4. Table of Contents
    5. About the Author
    6. Dedication
    7. Acknowledgments
    8. We Want to Hear from You!
    9. Reader Services
    10. Foreword
    11. Introduction
    12. 1. The Hangout Revolution
      1. A Paradigm Shift in Action
      2. The Mechanics of Personal Connections
      3. Formally Defining a Disruptive Technology
      4. How to Get Started
      5. The Basic Setup
      6. What Do You Do Next?
      7. Recapping on the Basics
      8. Google+ Hangout Preparation List
      9. What You Learned in This Chapter
    13. 2. The Real-Time Challenge
      1. Real-Time Marketing
      2. Preparing for Real-Time Marketing
      3. The Technicalities—What Do You Need as a Minimum Setup?
      4. Hangout or Hangout on Air?
      5. What You Learned in This Chapter
    14. 3. Getting Familiar with the Controls
      1. Connecting in New Ways
      2. The Hangout Controls
      3. Hangout Choices
      4. What You Learned in This Chapter
    15. 4. Handling Your Audience and Guests
      1. Controlling Outcomes
      2. Setting Up Your HOA
      3. What You Learned in This Chapter
    16. 5. Using the Hangout to Drive Brand Equity
      1. Understanding the Value of a Disruptive Technology
      2. Hangouts and the Engagement Factor
      3. What You Learned in This Chapter
    17. 6. Hangout Insights and the Pull of the Visual Narrative
      1. How TV Values Evolved into Web Video Control
      2. How Brands Use Hangouts on Air
      3. What You Learned in This Chapter
    18. 7. The Empathy Curve and Your Online Identity
      1. How Do You Show You Care?
      2. Empathy, Marketing, and Authenticity
      3. Creating Your Identity
      4. What You Learned in This Chapter
    19. References and Resources
      1. Chapter 1
      2. Chapter 2
      3. Chapter 5
      4. Chapter 6
      5. Chapter 7
    20. Index

    Product Information

    • Title: Google+ Hangouts™ for Business: How to Use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time
    • Author(s): Mike Downes, David Amerland
    • Release date: April 2014
    • Publisher(s): Que
    • ISBN: 9780133434224