Chapter 6
Building Your Google+ Page Presence and Profile
In This Chapter
Knowing how to set up your Google+ Page
Targeting your page to the right audience
Picking the right look for your page
Google+ is about people, but eventually you’ll start promoting your company and your brand. To help you do so, Google+ has set up a place for brands to interact with their audiences and send messages about topics in which the audience might be interested.
Like a Facebook Page, your Google+ Page can send updates to followers. Note, however, that you can’t compare a Google+ Page side by side with a Facebook Page and expect all the same features. You need to develop a strategy that is uniqe to Google+ and works perfectly for you and your brand.
Building It So They Will Come
After you’ve set up a personal profile and started getting used to Google+, look at the strong position you’re in to start promoting your brand:
You’ve discovered Google+ Hangouts.
Your followers are aware of the brand.
Your ...
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