YouTube: much more than videos of cats playing piano


This chapter follows the rise of YouTube from a start up to its acquisition by Google in 1906, and its emergence as a cultural icon of massive proportions. Because of its popularity, YouTube often gets media attention for its more inane content. The chapter details a visit to YouTube’s headquarters where a rather different picture emerges. The company is partnering with major universities to add useful intellectual content for people who are self-motivated learners. The chapter also contains detailed instructions for how to upload a video and add useful metadata, including closed caption text and sound tracks from YouTube’s vast library of music. It demonstrates how YouTube is ...

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