Google™ Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence

Book description

Optimize Your Sites for Today’s Radically New Semantic Search

Breakthrough “semantic search” techniques are already transforming Google™’s search results.  If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what to do instead—in plain English.

David Amerland demystifies Knowledge Graph™, TrustRank™, AuthorityRank™, personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google’s internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO!

• Learn how Google is delivering answers, not just links—and what it means to you

• Profit from Google Now™ and the fragmented, personalized future of search

• Prepare for Knowledge Graph™ by growing your online reputation, authority, and trust

• Stop using 10 common SEO techniques that no longer work

• Discover the truth about Trust Ranking™—and 10 steps to take right now

• Go way beyond keywords in today’s new era of content marketing

• Strengthen the “social signal” you create on Twitter, Facebook, Google+, and LinkedIn

• See why the “First Page of Google” is rapidly become obsolete

• Drive unprecedented business value from your online identity and influence

• Learn how Google captures meaning in unstructured data—and give it what it wants

• Plan for all “4 Vs” of semantic search: Volume, Velocity, Variety, and Veracity

• Rapidly transition from technical to strategic search optimization

Table of contents

  1. About This eBook
  2. Title Page
  3. Copyright Page
  4. Contents at a Glance
  5. Table of Contents
  6. About the Author
  7. Dedication
  8. Acknowledgments
  9. We Want to Hear from You!
  10. Reader Services
  11. Introduction
  12. 1. What Is Semantic Search?
    1. The Shift to Semantic Search
    2. How Search Works
    3. How Semantic Search Works
    4. No More Games
    5. The Semantic Search Preparation Checklist
  13. 2. What Is the Knowledge Graph?
    1. A Knowledge Engine Rather Than a Search Engine
    2. How the Knowledge Graph Works
    3. Making the Connections
    4. Your Business and the Knowledge Graph
    5. The Knowledge Graph Preparation Checklist
  14. 3. What Is New in SEO?
    1. What Is the “New SEO”?
    2. How SEO Is Changing Business Practices
    3. Your Business in a Semantic Search World
    4. How Semantic Search Is Creating New Economies
    5. The New SEO Preparation Checklist
  15. 4. Trust and Author Rank
    1. Trust in a Semantic Web
    2. Creating an Identity in a Connected World
    3. Trust and Authority
    4. Ranking and Reputation Scores
    5. The Author Rank Preparation Checklist
  16. 5. What Is TrustRank?
    1. The Concept of Trust on the Web
    2. Building a Web of Trust
    3. Building Up Your TrustRank in the Semantic Web
    4. Reputation on the Semantic Web
    5. The TrustRank Preparation Checklist
  17. 6. How Content Became Marketing
    1. The Currency of the Semantic Web
    2. Content Marketing and Semantic Indexing
    3. How to Think Like a Publisher
    4. Getting Technical with Content
    5. The Content Creation Preparation Checklist
  18. 7. Social Media Marketing and Semantic Search
    1. The Social Signal and Its Power
    2. Social Media Marketing and Search
    3. How to Make Your Content Go Viral
    4. Context and Relevance in the Semantic Web
    5. The Social Media Marketing Preparation Checklist
  19. 8. There Is No Longer a “First” Page of Google
    1. “Get Me on the First Page of Google”
    2. The Fragmented World of Search
    3. Capturing Online User Attention and Search
    4. The New Rules of SEO
    5. The First Page of Google Preparation Checklist
  20. 9. The Spread of Influence and Semantic Search
    1. The Building Blocks of the Web
    2. Trust and Influence
    3. How to Identify Influencers
    4. Owned, Paid, Earned, and Shared Media
    5. Influence Marketing Preparation Checklist
  21. 10. Entity Extraction and the Semantic Web
    1. Entities and Your Website
    2. How a Semantic Entity Is Extracted
    3. Semantic Search Is Personalized
    4. Content, Intentions, and Search Queries
    5. Search Query Intent Preparation Checklist
  22. 11. The Four Vs of Semantic Search
    1. Volume
    2. Velocity
    3. Variety
    4. Veracity
    5. The Four Vs Preparation Checklist
  23. 12. How Search Became Invisible
    1. The Disappearing Search
    2. Trust Agents in Semantic Search
    3. Continuity and Flow, Context and Relevance
    4. The Search of Tomorrow
    5. The Final Semantic Search Checklist
  24. Bibliography
    1. Chapter 1
    2. Chapter 2
    3. Chapter 3
    4. Chapter 4
    5. Chapter 5
    6. Chapter 6
    7. Chapter 7
    8. Chapter 8
    9. Chapter 9
    10. Chapter 10
    11. Chapter 11
    12. Chapter 12
  25. Index

Product information

  • Title: Google™ Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence
  • Author(s):
  • Release date: June 2013
  • Publisher(s): Que
  • ISBN: 9780133434187